Track Record
Founded in 2006, NPD Works has rapidly developed a significant presence in the OTC industry, ranging from strategic relationships with global multinationals through to discrete project work with local niche players.
Our burgeoning reputation in the industry is built on four cornerstones:
Focus – NPD Works only operates in consumer healthcare
Expertise – NPD Works and its associates all have long experience and proven track records in consumer healthcare
Rigour – When we commit to a project we commit fully. We deliver what we said, when we said.
Discretion - We only discuss who we work for as a project requires, and only under CDA.
Recent assignments include:
1.
Identifying next generation technology in oral care.
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| Client Issue: |
Patent protection on existing technology expired, generic encroachment underway.
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| NPD Works approach: |
Strengthened existing proposition through claims driven product repositioning exercise.
Identified next generation technology platforms through competitive benchmarking, analysis of technological
developments (within category and transferable developments), and trawl of primary research.
Further identified and screened partners to develop shortlist of candidates, ranging from early stage
technology to finished products within the new platforms.
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| Result: |
Innovation strategy addressing both the short term and long term needs of the business. |
2.
Project Management of a European development portfolio.
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| Client Issue: |
Project management resource focussed on core global initiatives, meaning lower priority, but still business critical initiatives, could not progress.
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| NPD Works Approach: |
Implantation of a dedicated project manager with extensive experience in the delivery of OTC development programs.
Proactively monitored the needs of the portfolio through different phases of development, and flexed level of input in line with this.
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| Result: |
High quality, rapid impact, cost-effective solution to mid-term resource constraint. |
3.
Sourcing an array of finished products for a brand extension initiative.
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| Client Issue: |
Desire to establish a range extension to an existing global brand, but little available internal intellectual property or expertise to call upon.
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| NPD Works Approach: |
Established robust product sourcing brief, leading the thinking with regards to desirable product and range attributes.
Leveraged global network to deliver exhaustive international product sourcing exercise, screening candidates and products in line with brief.
Facilitated initial introductions to enable detailed commercial discussions to commence.
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| Result: |
Coherent, advantaged product line-up identified. |
4.
Retained technical consultancy.
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| Client Issue: |
NPD strategy calls for extensive access to external innovation.
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| NPD Works Approach: |
Selecting priority therapeutic categories, helped develop product participation strategy and approach to technology sourcing.
Identified and evaluated a mixture of short term and longer term initiatives to meet strategy.
Ongoing identification of emerging technology and applicability to client portfolio, providing a pipeline of potential initiatives.
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| Result: |
Long term technology sourcing and evaluation relationship established, aligned with client need. |
5.
Licensing strategy for novel delivery technology.
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| Client Issue: |
Requirement to leverage significant investment in technology development outside of its own core markets.
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| NPD Works Approach: |
In tandem with an NPD Works associate marketing expert, performed market structural analysis and technology benchmarking exercise to identify best route to market in Europe.
After recommending that the optimal strategy was to license the technology to branded partners, we performed a valuation exercise and the preferred deal shape configured.
List of candidate partners drawn up and ongoing support during negotiation.
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| Result: |
Validation of optimal roll out strategy through robust technical and commercial evaluation. |
